Privacy Policy
Last Updated: 2026
Welcome to 7stjohnsroad.com ("we," "us," "our," or "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, which features content about Basswin Online Casino and other gaming affiliates.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Information: IP address, browser type, device type, operating system, and referring URLs.
- Cookies: Persistent and session cookies to enhance your browsing experience and track affiliate referrals.
- Usage Data: Pages visited, time spent on site, clicks, and interactions with content.
How We Use Information
We use the information we collect for the following purposes:
- Analysing site traffic and user behaviour through analytics platforms.
- Tracking affiliate referrals and commissions from partner casinos.
- Improving website functionality, content, and user experience.
- Responding to your inquiries and providing customer support.
- Sending promotional updates (with your consent where required).
- Complying with legal obligations.
Cookie Policy
Our Site uses cookies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for site functionality.
- Analytical Cookies: Track usage patterns to improve our Site.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos for commission purposes.
- Marketing Cookies: Remember your preferences and deliver targeted content.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casinos, gaming platforms, and affiliate partners (including Basswin Online Casino). We are not responsible for the privacy practices of these external websites. We strongly encourage you to review their privacy policies before providing any personal information. Your use of third-party sites is governed by their terms and policies, not ours.
Your Rights
Under UK and EU data protection laws (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of direct marketing and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.
If you are a US resident, additional rights may apply under state privacy laws (e.g., CCPA for California residents).
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically:
- Personal information from inquiries is retained for up to 3 years.
- Analytical and usage data is retained for up to 2 years.
- Affiliate tracking data is retained as required for commission calculations and fraud prevention (typically 12 months).
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
We will respond to your request within 30 days of receipt.
This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of any material changes by posting the updated policy on this page.